北京pk赛车10计划精准版

Set as home page    Join in collection   Mobile version

Platform for participating in politics and Politics   Mailbox landing

Current location: Home Page > News browsing > Commentary on TongZhou

"Content is king" is never out of date.

Release time: 2019-12-26 source: People's daily

 enlarge

 narrow

At present, the audio content production and dissemination platform is developing rapidly. According to research reports, the number of online audio users in China has exceeded 400 million in 2018 and is expected to exceed 500 million in 2020. As the traditional form of people's impression, audio content production is popular, which confirms the value and potential of network dissemination. It also shows from one side that "content is king" is never out of date.

Internet entrepreneurs should pay attention to "content is king". Business and platform docking user needs, providing quality content, help to establish effective business models and profit models in the benign interaction with users. For example, audio books help users make use of fragmentation time to expand their knowledge and enhance their ideological level. The development of online audio platform and the rise of knowledge payment industry vividly reflect the value of "content is king". According to a survey, the number of online audio users who earn more than 5000 yuan in 2018 is over 50%, and the users who earn more than 10 thousand yuan reach 22%. The audio user group has the characteristics of high income, strong consumption and strong demand for specific domain knowledge. This shows that as long as the content is of high quality, online audio and knowledge payment can establish a good audience base.

In the past time, the free mode and subsidy mode have been the common path for the development of Internet industry in China. It is an effective way to start a business at the start stage by spreading money, promoting users' concern by "free" and gaining financing in the financial market after obtaining traffic. Some Internet practitioners even believe that the bigger the platform is, the more open the channel is, the more flow will be, the more profitable it will be. However, facts have proved that without high quality content support, channels and traffic will be difficult to maintain. "Free" may become the most effective means of promotion in the short term. But in the long run, if we want to accumulate user loyalty and promote sustained and healthy development of enterprises and platforms, we need to work hard in terms of product quality, operation management and so on.

The so-called "content is king" is to pay more attention to the quality of products and services to get a reasonable revenue, quality of the success or failure rather than the flow of success or failure. In recent years, the takeaway platform is no longer a free delivery of meals. Net car sharing and sharing bicycles are no longer blindly fighting price wars. More and more people pay for subscription information, and knowledge payment is highly sought after. These changes, which tend to be rational and tend to be "king of content", are the important manifestation of the growing maturity of the new network economy. Platform for the content construction can not let go, products and services directly related to whether the platform has long-term profitability. It can be said that "content is king" is always the absolute principle to attract users and expand traffic volume.

"Content is king" is also determined by the upgrading of consumption. As an important sector of the consumer market, the Internet economy is also facing the reality of innovative products and services and better meeting the needs of consumers. With the popularity of mobile Internet, mobile phones and other mobile terminals have become an important way for users to obtain products and services. Users' willingness and ability to pay for high quality products are also improving. It is not only paid music, paid reading, the popularity of hundred home numbers and headlines, but also the emergence of some knowledge payment platforms. It is precisely to seize the new expectation of people's good life, and enterprises and platforms can continuously explore the market. Users need high quality content, the platform also needs high-quality content to attract users. Content innovation has broad prospects and unlimited potential under the background of consumption upgrading.

In fact, the important value of "Internet +" is to provide users with more personalized and higher quality services. No matter how the times change and how technology develops, people's desire for high-quality products and services will not change. "Content is king" should be the concept that Internet companies always uphold.

Author: Huang Ford       Editor: Administrator
Copyright 1996-2014 fymcyy.cn All Rights reserved Copyright China Democracy Promotion Association
Disclaimer, please contact our website map editor.
Jing ICP prepare 05026319 Beijing public network to secure 11010502017823
内蒙古自治区福利彩票app 十一选五北京地走势图带连线 北京11选5网上投注 凤凰vip彩票提现不了 凤凰彩票怎样解绑银行卡 北京彩票中心的电话 凤凰城棋牌真的吗 北京pk赛车10计划精准版 北京11选五奖金多少 利升棋牌G官方手机北京pk赛车10计划精准版